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Edelman presents 2014 Trust Barometer in Spain
Last week, Edelman, the world’s largest public relations firm, presented in Madrid their annual Trust Barometer, gathering more tan 350 professionals at Caixaforum, event held within the 3rd edition of...
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Valentina Unguroiu, ACIM: A Day in the life of a PR Pro
I´ve met Valentina many years ago (Gosh I am old :) ) while we both were working in the corporate world. We did few wonderful projects together, then became colleagues in the PR & Communications...
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Spin Sucks – THE BOOK
This week, Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm, launched her second book on digital marketing and communications: “Spin Sucks –...
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A PR Pro in the “Battle” Field
Last week, while on holiday, I thought I could try something new, something I had never done before, something like…gardening. I went camping once when I was a teenager and I said I will never do it...
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5 Things To Do when Joining a New Team
They say that working with people is one of the most difficult thing to do and, you know what, it´s true! Everyone is different, special and with a mind of its own. But that´s the beauty of all....
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My Experience as a Spin Sucks Brand Ambassador
A few months ago I had the opportunity to become a brand ambassador for the launch of Gini Dietrich´s latest book: Spin Sucks. If you follow me on Twitter or Facebook, you know I am a member and a...
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Finding Your Passion and Your True Self
Last month I had the pleasure to meet (through Skype) and talk with DJ Waldow on his brand new Living Your Passion (#LYP) podcast about well, my passion for PR and fitness. The podcast went life on...
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Where Should You Work: a Boutique or a Large PR Agency?
Last month, Gini Dietrich wrote on her blog, Spin Sucks, about the pros and cons to working with a large PR agency versus a boutique one. It´s a very interesting post, so go over to Spin Sucks and read...
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Thrive by Arianna Huffington – Book Review
Arianna Huffington‘s Thrive is one of those books that when you start reading it, you just cannot let go until the end. I read Huffington Post regularly, the Spanish and US edition, and I knew Arianna...
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7 Reasons To Start Your Own PR Blog
Eight and ten years of blogging. Wow. This is so intimidating for anyone wishing to start a blog these days. With so many blogs in the blogosphere that cover mainly everything in every industry or...
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